Tending Layers: Talent Management & Social Strategy Studio
ORGANICALLY
FORMED
Tending Layers is a talent management and social strategy studio. We help brands to reach communities at the margins of modern culture.
Good things grow in the right conditions
G o o d t h i n g s g r o w i n t h e r i g h t c o n d i t i o n s . T o d a y ’ s m o s t p r o g r e s s i v e c r e a t o r s a r e c u l t i v a t i n g m o r e t h a n c o n t e n t . T h e y a r e t e n d i n g c o m m u n i t i e s , i d e a s a n d c u l t u r a l s p a c e s . T e n d i n g L a y e r s e x i s t s t o h e l p b r a n d s f i n d t h e i r p l a c e i n t h e s e e c o s y s t e m s . W e c r e a t e t h e c o n d i t i o n s f o r b r a n d s a n d c u l t u r e t o g r o w t o g e t h e r .
Connected.
And built to last.
And built to last.
A living network of creators
Our roster brings together creators living in alignment with who they are. Together they form a diverse ecosystem where difference strengthens the whole. Here, brands reach new audiences shaped by real lives.
Our talent roster
Lam
is a lifestyle creator known for thoughtful storytelling across fashion, travel, culture and modern city living. Originally from Hong Kong and now based in the UK, she brings a cross-cultural perspective to her content, with storytelling often in both English and Cantonese. She is the founder of Silk Table, a supper club platform exploring food, community and cultural exchange through curated dining experiences.
EUGENIA
is a lifestyle and beauty creator known for content that reflects her playful, feminine personality and love of food, beauty and everyday moments. Originally from Hong Kong and now living abroad, she shares her life across short and long-form content – from beauty rituals and travels to her experiences as a model. Her community is drawn to her lighthearted, carefree approach to modern living.
Matt Jones
is a British slopestyle mountain biker, Red Bull athlete and filmmaker with a passion for motorsport, cars and the thrill of adventure. Through cinematic storytelling across YouTube and social, he brings audiences into some of the world’s most breathtaking locations, combining world-class riding with high-production visuals that capture the full scale of the sport. His work sits at the intersection of action sport, adventure and outdoor culture, with a growing global audience drawn to the spectacle and the story.
Scott
is an outdoor creator and co-founder of Tyne to Summit, focused on hiking, adventure and making the outdoors accessible to everyone. Based in the UK, he documents the landscapes of Northumberland while encouraging people, families included, to get outside and explore. Through Tyne to Summit, he has built a growing community around group hikes, retreats and shared experiences that go beyond content into real connection.
Eden
is a beauty and haircare creator known for chatty tutorials and GRWM content that feels genuinely relatable and community-led. Her warm, accessible approach has built a loyal following drawn to her honest take on beauty, culture and identity. Her perspective is shaped by her experience as a Chinese Malaysian individual, bringing an inclusive, culturally aware voice to everything she creates.
MR LEE
DENZEL CURRIE
is a London-based creator and artist exploring style, identity and culture through a calm, cinematic lens. Through design, product and everyday life, he develops a cultural perspective rooted in Jamaican and Caribbean heritage, examining the nuances of the Black diaspora in a way that feels both personal and widely resonant. His work connects heritage with contemporary expression, creating space for meaningful storytelling at the intersection of lifestyle, culture and identity.About Tending Layers
our living
breathing
ecosystem
Our approach is shaped by over 20 years of media experience across traditional and digital platforms, helping brands find their place within culture and reaching new audiences with precision.
Like mycelium, the hidden network that connects entire ecosystems, we work beneath the surface, building the connections that make brands truly take root.
Let's talk.
Good partnerships grow when the conditions are right. Tending Layers helps create those conditions.
